Polling

Lord Ashcroft’s polling overlooked many of the real election battlegrounds

15 May 2015 17:50

Lord Ashcroft has likened the current state of the polling industry with that of the Liberal Democrats, but he could…

Jim Messina interview: how the pollsters got it wrong and why Labour lost

12 May 2015 16:07

Jim Messina is the American elections guru who got the general election right. Hired by the Conservatives as a strategy…

Updated: The final polls are in — and it’s still neck and neck

7 May 2015 12:35

The polling stations open in under 10 hours and the final opinion polls are out. As we’ve seen throughout this campaign, there’s…

Campaign kick-off: 48 hours to go

5 May 2015 10:12

Polling day is nigh upon us and the campaigns are going into overdrive today as the party leaders jump on…

New Sheffield Hallam poll raises questions about Lord Ashcroft’s methodology

4 May 2015 21:30

If Nick Clegg loses in Sheffield Hallam, it would be the Portillo moment of the 2015 election. After several tight polls,…

Election podcast special: four days to go

3 May 2015 19:26

In today’s election special podcast, James Forsyth, Isabel Hardman and I attempt to explain why Ed Miliband unveiled a stone…

Lord Ashcroft’s final marginal polling shows how tight the election remains

1 May 2015 22:24

Lord Ashcroft has released his final marginal polls before the election, looking at ten marginal seats in England and Scotland.…

Has the Tory crossover in the polls finally arrived?

30 April 2015 16:27

As election day nears, the number of polls appearing is rapidly increasing. But it still remains very tight and the movements…

Nigel Farage and Nick Clegg still locked in tight battles to win their seats

29 April 2015 17:47

Will there be a Portillo moment on election night with any of the party leaders? Nick Clegg and Nigel Farage…

Ukip struggling in key target seats

27 April 2015 20:50

Ukip is expected to do well in a handful of seats, but where? Lord Ashcroft has polled four marginal seats…

Tories six points ahead in new Ashcroft poll and three points ahead according to ICM

27 April 2015 16:55

Two new polls out today have the Tories ahead. Lord Ashcroft’s latest national poll says the Conservatives currently have a…

Tories are doing well in key marginals — but Ukip is on the edge

25 April 2015 13:55

Lord Ashcroft has released his latest round of marginal polling, looking at some of the constituencies vital to the Conservatives’ hopes…

Who is rallying behind Ed Miliband: the undecided voters or Labour supporters?

24 April 2015 17:00

As polling day nears, everyone is trying to work out which way undecided voters will break. Contrary to what many…

Tories in the lead according to ICM and Lord Ashcroft

20 April 2015 16:45

The Conservatives are ahead once again in the latest Guardian/ICM poll. They are two points ahead on 34 per cent…

No. That poll didn’t put Ed ahead in the Prime Minister stakes.

17 April 2015 19:30

An hour and a half watching Ed Miliband debate four people who are not going to be Prime Minister. That…

Jim Murphy, Douglas Alexander and Charles Kennedy set to lose seats as SNP march continues

17 April 2015 17:47

Labour’s efforts to stem the nationalist tide in Scotland aren’t working. Lord Ashcroft has polled eight marginals north of the border…

Exclusive: Where the next generation of MPs think the burden of cuts should fall

16 April 2015 16:16

What do the next generation of MPs think with regards to public services, government spending and taxes? Coffee House has…

New poll shows Tories will benefit from Lib Dem collapse in South West

15 April 2015 20:08

The Liberal Democrats are facing wipeout in their South Western heartlands. According to a new poll from ComRes/ITV News conducted…

Tories are consolidating while Labour are extending leads in key marginals

14 April 2015 16:14

Lord Ashcroft has released his latest round of polling, looking at ten competitive Tory-Labour seats. In all of the constituencies, Ashcroft…

Tories six points ahead in new Guardian/ICM poll — but Ashcroft has the main parties tied

13 April 2015 16:00

The Guardian declared last Friday was ‘the day the polls turned’ — but they have turned again, it seems. ICM has released…