Japan’s cult of safetyism
The Japanese government has launched an initiative to encourage young people to drink more alcohol. Yes, really. The national tax agency’s ‘Sake Viva’ campaign is an appeal for ideas to get youngsters boozing after taxes on alcohol products, which accounted for 5 per cent of total revenue back in the hard-drinking 1980s, fell to just 1.7 per cent in 2020. So, at a time of economic hardship, Japan’s youth are being asked to do their patriotic duty and get hammered. The falloff in social drinking is being attributed in part to the pandemic. Japan didn’t have a full-blown lockdown imposed from above, but the more subtle bottom-up lockdown that demonised