Pronoun badges backfire for embarrassed banks
Pride month means only one thing: the chance for corporations to embarrass themselves with the latest right-on social media stunt. This year it was the turn of Halifax, which took to Twitter last week to declare that ‘Pronouns matter’ alongside an image of its new-style staff name badge, featuring the words ‘she/her/hers’ underneath. Other banks quickly piled in, with HSBC heralding this ‘positive step forward for equality and inclusion’ as ‘it’s vital that everyone can be themselves in the workplace.’ HSBC not only publicly backed the draconian National Security Law but also froze the bank accounts of prominent pro-democracy activists in exile at the behest of Beijing Unfortunately though, it
