I may have spoken too soon when I predicted that the Daily Mail might not suffer from its Brexit volte-face. At the Daily Telegraph’s Christmas charity phone-in last Sunday, I was struck by how many donating readers mentioned the Mail’s desertion, and by reports of recruitment by the Telegraph of disconsolate Mail readers.
There are rumours that the Mail’s new editor, Geordie Greig, has personally rung to plead with readers who are cancelling their subscriptions. Geordie is a charming man, but obviously he cannot speak to all the disgruntled tens of thousands. The Mail has chosen to switch from an insurgent to an establishment position just when that establishment is more discredited than at any time since the 1930s. It is almost as if the Harmsworths had decided to bet the farm on appeasement in September 1939. It is a weird way for a popular paper to behave.
This article is an extract from Charles Moore’s Spectator notes, available in this week’s magazine