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Coming soon: more Lib Dem advice on how to win an election

27 August 2015

1:30 PM

27 August 2015

1:30 PM

Given that the general election proved disastrous for the Liberal Democrats, it’s surprising how many party members seem keen to revisit the experience.

With Vince Cable and Norman Baker both bringing out books just in time for this year’s Lib Dem conference, reports have surfaced claiming that Nick Clegg has finally agreed to write a book. Although this is expected to be a serious tome looking into the last government rather than a salacious kiss and tell, this hasn’t stopped users frantically brainstorming ideas online for the title of the book:

However, there is one book on the way that needs no such parody suggestions. Steerpike understands that Mark Pack — former Head of Innovations for the Lib Dems — is working on a sequel to his book ‘101 Ways To Win An Election’.

Pack confirms to Mr S that he — along with his co-author Edward Maxfield — is looking into writing a second book on the topic of how to succeed at the polls:

‘101 Ways To Win has been selling consistently well for a couple of years now (including since May), so my co-author Ed and I are looking into doing a second edition and hopeful this will work out.’

Pack does at least concede that this time round their may be a change in tone when it comes to what one can learn from his party: ‘The list of mistakes made by Liberal Democrats to avoid may be a little lengthier this time round,’ he joshes. A clear contender for ‘understatement of the year’.


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