As polling day nears, everyone is trying to work out which way undecided voters will break. Contrary to what many predicted, Labour and Ed Miliband have had a pretty decent short campaign, although this hasn’t yet led to a polling lead. But the key question is whether Miliband is winning support from the undecided voters.
A recent poll from ComRes showed that the Labour leader isn’t viewed particularly well among this group. 28 per cent said they would want to see David Cameron run the country, compared to 16 per cent for Ed Miliband. This isn’t much of a change since before the campaign began. In March, 12 per cent of undecided voters said they would prefer to see Miliband in charge.
On personal characteristics, Cameron continues to do better than Miliband. In this ComRes poll, 40 per cent of undecided voters say the Prime Minister is the party leader who has impressed them the most in recent weeks, while Miliband is in fourth place at 32 per cent — behind Nicola Sturgeon and Nigel Farage. 42 per cent also said they view Cameron as a good leader, compared to 14 per cent for the Labour leader. On which leader is best for the future of Britain, 32 per cent think Cameron has the right ideas, compared to 23 per cent for Miliband. Only Nick Clegg has been less impressive in recent weeks than Miliband in the eyes of these voters: 57 per cent think Clegg has come off worse compared to 54 per cent for Miliband.
Much of the election outcome will be decided by what these undecided voters do. Do they back Miliband, back Cameron or just stay at home? If Miliband is only gaining traction from Labour voters who have decided to rally behind him, the Tories still have an opportunity to win over the undecideds. With David Cameron on their side, it appears they still have a better chance of doing that.