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PR killed the Twitter star

15 May 2014

2:52 PM

15 May 2014

2:52 PM

‘I am ceasing to tweet’ wrote Matthew Parris in The Times this morning. ‘Life’s too short,’ he said. ‘Reluctantly last year I was persuaded to venture into the twittersphere; and built a herd of followers; but (as Milton might have tweeted) the hungry sheep look up and are not fed.’

So what happened? It seems that Parris objects to the colonisation of Twitter by the global PR machine:

‘If you’re commissioned to write something these days, or perform in a debate, or whatever, the client emails asking you to tweet that you’ll be doing it, or have done it, or re-tweet someone else’s reference to it, or tweet positively about something else somebody has done, and . . . oh dash it all: once marketing people get their claws in, it’s time to get out.’

Mr S could not agree more.

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