In a blog for the IEA the other day Kristian Niemietz looked at the economics of holding politically correct views. Disagreeing with the idea proposed by Spiked magazine that PC is motivated by a loathing for ordinary people, he argues that such views are in fact a ‘positional good’.
A positional good is a good that people acquire to signalise where they stand in a social hierarchy; it is acquired in order to set oneself apart from others. Positional goods therefore have a peculiar property: the utility their consumers derive from them is inversely related to the number of people who can access them.
It has long been clear that expressing certain views has been a form of social signaling, although social media has made this far more explicit. Holding what might be loosely called politically correct opinions on a range of issues suggests that the holder is more likely to be well-educated, wealthy, young, probably attractive, and possessing social nous (ie in touch with social trends).
But Kristian’s theory also explains one aspect of political correctness: the speed at which the accepted and acceptable view moves, heading in an ever-more extreme direction.
He uses the analogy of the music fan who, once the band he’s into has been discovered by everyone else, must find some other obscure outfit as a positional good. Once a wacky idea becomes accepted, the high-status politically correct brigadier must stand out with some new area of concern; this he or she does with one of those articles or blogs in which it is argued that, while progress has been made in one particular battle against prejudice or bigotry, the real war is now against racism in food labeling or the lack of transgender dolls for my children. It doesn’t matter if the issue at hand is inconsequential or, more likely, impossible to overcome; in fact the more so, the better.
Unlike with music, however, the trend is always in one direction and there is no re-centering; it would be as if the mainstream of elite taste in music went from Led Zeppelin to Black Sabbath to Metallica to Slayer and onto Napalm Death. Politically that’s what much of the commentary in places like Slate sounds like to me – just some guy atonally screaming in my ear about some micro-injustice.
Another aspect of this mindset is the desire to punish people who have insufficiently correct views on doctrine, even if the beliefs they hold were orthodoxy ten or five years ago. I’d really like to conduct a Stanford Prison-style experiment in which people were rewarded (perhaps with a dopamine hit) for punishing those with heretical views, and to see where it led. To make it more interesting, only people with unorthodox views on only one side of the political spectrum would be punished, to see how extreme a group would become towards the other direction in a short space of time. Soon they’d be sacking people for disagreeing with an idea that didn’t exist anywhere in the world before 2001 – oh whoops, sorry, that was real life.
My problem with the liberal-Left is not that its ideas are all bad – on a lot of things they’re right and I don’t consider myself that Right-wing [cue sarcastic laughter]. It’s just that in Britain and America the liberal-Left has had a moral monopoly for so many years that this has pushed it to some extreme positions, encouraged intolerance of other opinions, and created a large moral gulf between the rulers and the ruled. Most people would rather just listen to some Led Zeppelin.
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