The Duke of Cambridge joined forces with Prince Harry this morning to open Tedworth House Recovery Centre, the military hospital run by Help for Heroes. All power to the duke’s elbow, but one line jarred. William, rather tellingly, told the assembled top brass and troops that ‘even journalists’ had helped to promote the organisation and fund-raise for this vital facility. He went on to crack a joke at the expense of the tabloids.
The duke’s disdain for the media is well documented, and justifiable in some cases. But Help for Heroes has had huge assistance from those same tabloids at which William was sneering from the podium. Fundraising, publicity, coverage and campaigns – you name it, the red tops have done it for the charity. In fact, the only element of the media that has tried to hamper Help for Heroes is the BBC, which was forced into a humiliating climb-down and apology last week after yet another botched Newsnight investigation ended in smears and tears.
There was no mention of that, though, as the young Windsors smiled for the BBC cameras, which are so important to the royal family’s stage-managed revival.