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US election 2012: the broadcast election

7 November 2012

7:31 AM

7 November 2012

7:31 AM

One product of the modern communications age is that we can all follow what US outlets and Twitter are saying while watching the BBC coverage’s of the US elections. This creates a whole host of challenges for the Beeb. Back in the day, few would have noticed that there was a gap between the US networks calling the key state of Ohio for Obama and the BBC catching up. But this time, it stuck out like a poor thumb.

The other great challenge for any international broadcaster is the sheer quality of the coverage on US television. One can chuckle at NBC and their political editor having a ‘Command Centre’. But their understanding of the key swing counties in each state is unrivalled. The BBC would be well advised to bring some of this American analysis into its coverage in 2016.

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