Skip to Content

Coffee House

Nick Clegg’s viral apology video

20 September 2012

10:51 AM

20 September 2012

10:51 AM

The free publicity which comes with party political broadcasts is more powerful than the broadcast itself: nowadays, our MPs hope their messages will go viral. Nick Clegg’s apology has: and how. The below video has his voice being digitally altered (like Cher’s in Believe) but the result is far catchier. It demands to be watched:

The video-maker has done Clegg a favour. Only the most cold-hearted cynic would feel a tinge of sympathy for him  here, which may be been the idea behind the video. What Tony Blair called the ‘masochism strategy’ where you apologise and get visibly beaten up, ideally by a pensioner, until voters start to pity you.  The funniest thing, to me, is that Clegg isn’t apologising for breaking his promise – he’s apologising for making it in the first place. This raises questions not just about the relevance of party manifestos but of political parties per se. More about this in my Telegraph column tomorrow.

UPDATE: Looks like the Lib Dem leader likes this remix. Will it make the top 10?


Subscribe to The Spectator today for a quality of argument not found in any other publication. Get more Spectator for less – just £12 for 12 issues.

Show comments


The Spectator Comment Policy

Please read our Comment Policy before commenting.