Sky News reports that Rupert Murdoch is set to apologise for the activities of the News of the World in a newspaper
advert to be run tomorrow. It will read:
‘We are sorry.
The News of the World was in the business of holding others to account. It failed when it came to itself.
We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected. We regret not acting faster to sort things out.
I realise that simply apologising is not enough.
Our business was founded on the idea that a free and open press should be a positive force in society. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.
Brief and to the point, it’s suppliant tone contrasts with the somewhat belligerent
interview he gave to the Wall Street Journal this morning. All in all, Murdoch’s response to this crisis has been decidedly erratic.