Skip to Content

Coffee House

The long and the short of it

9 May 2007

8:53 AM

9 May 2007

8:53 AM

If, like me, you’re trying to get your head round the radical changes in the online world – and the revolution usually called “Web 2.0” – then check out Seth Godin’s post on the battle between longer and shorter content. Godin is one of the world’ great marketing gurus, which probably sells him short, as his books and blogs are worth consulting on just about everything (from business methods to the Iraq War).


Show comments
Close