Lynton Crosby

Lynton Crosby

Lynton Crosby offers Nigel Farage some career advice

6 August 2015 17:22

In an interview with Sky News Australia, David Cameron’s former election strategist Lynton Crosby has today offered his thoughts on the Prime Minister’s rivals. Unsurprisingly, his conclusions are hardly flattering.… Continue reading

Jeremy Corbyn Takes The Lead In The Labour Leadership Race

‘Tories for Corbyn’ isn’t just a bit of fun. It’s an effective political weapon

22 July 2015 12:00

Is the #ToriesForCorbyn campaign politics at its most infantile? As one of the few conservative commentators willing to defend it in the media, I’ve been doing my best to rebut… Continue reading

Lynton Crosby

Tory MPs congratulate Lynton Crosby on his election success

20 July 2015 17:09

Tory MPs are currently hearing from Lynton Crosby at a special meeting of the 1922 Committee on his election victory. Many of them are wryly amused that they are having to… Continue reading

Tory strategist Lynton Crosby.

Lynton Crosby vs. Lord Ashcroft round two: ‘he’s not a pollster’

2 June 2015 15:09

Those hoping one of Westminster’s most entertaining ongoing feuds would cool after the election will be disappointed. As the dust settled on David Cameron’s majority, his 2010 confident and in-house… Continue reading

Lynton Crosby

George Osborne kissed Lynton Crosby after election promise backfired

24 May 2015 12:48

It isn’t the type of kiss-and-tell story Mr S is used to reading in the Sunday papers, but Lynton Crosby has today spoken about an election smooch he shared with the Chancellor of… Continue reading

Lynton Crosby and Jim Messina watch the Conservative victory unfold. Photo: @Messina2012.

Jim Messina interview: how the pollsters got it wrong and why Labour lost

12 May 2015 16:07

Jim Messina is the American elections guru who got the general election right. Hired by the Conservatives as a strategy adviser in 2013, the Tories hoped he would emulate Barack Obama’s… Continue reading

Lynton Crosby and Jim Messina watch the Conservative victory unfold. Photo: @Messina2012.

There was one pollster who predicted a Conservative victory: Jim Messina

9 May 2015 15:50

The shock election result has resulted in a lot of finger pointing. Why did the pollsters not see a Tory victory on the horizon? Was Labour deluded in thinking they had… Continue reading


Ten handy phrases for bluffing your way through election night

6 May 2015 13:04

The hours between polls closing on election day and the result emerging represent an almighty challenge for journalists and know-alls everywhere. Demand for punditry is huge, yet there is little to say,… Continue reading

David Axelrod with Barack Obama (Photo: Pete Souza/Getty)

Westminster’s obsession with US politics is both embarrassing and foolish

30 April 2015 13:42

Can you sense it? That thrill in the air? The feeling that suddenly the Labour campaign is just somehow more exciting? Yes, that’s right, David Axelrod is back in the… Continue reading

Hay Festival

Alastair Campbell finds old habits die hard

29 April 2015 18:15

Post Blair’s government, Alastair Campbell has billed himself as a pious, ethical commentator on the state of the media and politics. If there’s one thing he can’t stand, it’s the negative… Continue reading

Lynton Crosby

Tories are left playing by Aussie rules

18 April 2015 18:34

Tory campaign boss Lynton Crosby invited the former Australian Prime Minister John Howard into Conservative Party HQ on Thursday afternoon to give staff and ministers a mid-campaign pep talk. Firing… Continue reading

Lynton Crosby

Has Lynton Crosby been taking ‘inspiration’ from the Australian Liberal Party again?

14 April 2015 11:37

Earlier this year Lynton Crosby was accused of recycling a ten-year-old ‘attack ad’ the Liberal Party used in the 2004 Australian elections, to criticise Ed Miliband in the general election. At the… Continue reading

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Is the Tory Trident row an example of a ‘dead cat’ strategy?

9 April 2015 15:06

Are the Tories throwing dead cats into the election debate? This question only makes sense if you recall Boris Johnson’s 2013 description of a strategy deployed by an ‘Australian friend’… Continue reading


Labour accuse Lynton Crosby of ‘going nuclear’ to distract from non-dom row

9 April 2015 15:00

Despite their leader playing the pious ‘not angry, but disappointed’ shtick at his press conference this morning, it’s not all po-faces over in Labour land after the Tories’ latest attack on… Continue reading

damian image

Look at this cheap trick the Tories tried to play on me

30 March 2015 11:24

‘Mansion Tax Revaluation Information’, said the letter that came through my letterbox, in an envelope that screamed ‘council’ or ‘taxman’ or something alarming. The letter inside was carefully formatted to… Continue reading

Lynton Crosby

Exclusive: Tories confront Lynton Crosby over ‘barnacles’ distracting from election message

12 February 2015 16:25

Last night’s meeting of the 1922 Committee was, I hear, not a particularly well-attended affair. This is odd because the speaker was Lynton Crosby, whose confident briefings tend to cheer… Continue reading

(Photo: Peter Macdiarmid/Getty)

Tories to shut up about immigration and talk about the economy instead

30 November 2014 11:23

There is a simple political test for the autumn statement, does it make the economy Topic A again? The Tories’ election strategy relies on the economy being the dominant issue… Continue reading

Image: Getty

David Cameron aims at Ukip and attacks Labour with immigration clamp-down

29 July 2014 8:46

The government has unveiled a set of measures to curb immigration. David Cameron has written an article in the Telegraph about what the government has already achieved and what it… Continue reading


Labour confirms Tory strategy: Vote Nigel, Get Ed

28 July 2014 7:48

Talk to most Tory strategists about Ukip and Ed Miliband and they say something along the lines of ‘Vote Farage, get Miliband’. They hope that this will deter people from… Continue reading

Prime Minister David Cameron Announces His New Cabinet

Mrs Gove goes on the warpath, as Michael plots his media career

16 July 2014 11:16

Well, Michael Gove’s wife, Sarah Vine, has made her views clear: tweeting that the reshuffle was ‘a shabby day’s work which Cameron will live to regret’. Crikey. Talk about ‘stand… Continue reading

Lynton Crosby needs to be moved into No10

Cameron should stop the Tory wars – or send for the man who can

7 June 2014 20:06

Modern Conservatives seem to be allergic to success. Every time things are going right, the party spasms. Sir John Major’s government nurtured a remarkable economic recovery, yet was beaten after… Continue reading


An American, an Australian and a South African walk into a British election

18 April 2014 13:37

All three main parties have now hired foreign advisers to help run their general election campaigns. These foreign advisers have one thing in common: they’re all from the English speaking… Continue reading

General Views Of Government Ministries Before The Budget

Budget 2014: Will Cameron’s disciples spread the message?

19 March 2014 8:02

Lynton Crosby addressed the Conservative parliamentary party last night about the party’s messaging for the European elections. Amusingly, I hear he told those gathered to watch one of his powerpoint… Continue reading

Lynton Crosby

Lynton Crosby is a guru with a visa

29 January 2014 12:32

The row over the immigration status of Ed Miliband’s American guru Arnie Graf rumbles on (with a question at PMQs). Sprung with the story on TV yesterday, Labour’s Chris Leslie… Continue reading

2013 has been the year of Lynton Crosby, aka the Wizard of Oz (centre).

Six moments that hardened up the Tories in 2013

30 December 2013 9:00

For the Conservative party, 2013 has been the year of Lynton Crosby. Just over a year ago, the Wizard of Oz was appointed David Cameron’s chief election strategist. Now he’s… Continue reading