The Daily Mail got very excited last month over ‘a new student craze’ called milking, where students post videos of themselves ‘pouring milk over their heads in public places’:

The four-pint fad began in Newcastle and soon spread to Edinburgh, Oxford and other universities. Not to be outdone, the fine gentlemen of St Andrews University have given their own twist on the craze: ‘Champagning’:

Robed up, their video speaks for itself. It certainly gives a new meaning to ‘Champagne for the brain’, but a damned waste of fine Pol if you ask me.

Tags: Daily Mail, Students, Universities