Whatever happened to ‘Bring Back Our Girls’? I only ask because it’s now three months since Twitter and all other social media, Michelle Obama, Christiane Amanpour, David Cameron etc. joined a hashtag group to ask Boko Haram to give back the hundreds of Nigerian schoolgirls they had kidnapped. It almost filled the news cycle for a couple of weeks.

And yet nothing seems to have happened. That was April. This is July. The Nigerian security forces continue to appear incompetent. The foreign dignitaries who signed up to the social media campaigns haven’t done much more. And the newspapers, 24-hour media and assorted celebrities seem to have just, well, moved on.

Still. Another week. Another fad. Ping. Pong. Distracted from distraction by distraction. Perhaps nobody much meant it in the first place.

Tags: Boko Haram, Feminism, Islamism, Media, Nigeria