Mr S started the morning with Susannah Reid and Charlotte Hawkins of Good Morning Britain. All was pootling along quietly until Ed Miliband turned up on screen. The Leader of the Opposition was doing his routine about the ‘cost of living crisis’ when Hawkins decided to put his professed empathy for humble people to the test. How much do you spend on groceries in a week? She asked.

‘We probably spend… you know, 70, 80 pounds a week on groceries at least, probably more than that.’   

It sounds like there’s a cost of living crisis in the Miliband household. As Susannah Reid later pointed out, the average weekly bill for a family of four is more than £100. Reid added, with dollops of gloopy sincerity, that ordinary people feel that politicians are wholly out of touch with reality. Miliband squirmed on the sofa. You can watch the exchange here.

Labour bods have since been putting it about that Ed spends 70 or 80 quid a week on vegetables. Really? Mr S reckons that you’d struggle to spend that much on veg even if you restricted yourself to the Prince of Wales’s exorbitant Duchy Originals range in Waitrose. Where, precisely, does Mr Miliband shop? Or should we be asking Mrs Miliband that question?

Tags: Cost of living, Ed Miliband, Food and Drink, Good Morning Britain, local elections 2014, Television