The Labour Party has announced tonight that David Axelrod, the man who masterminded Obama’s two election victories, is to advise them in the run up to the next election.

Axelrod’s involvement will boost Labour morale. His willingness to sign up will be seen as a vote of confidence in Miliband and his strategy.

The role will pit Axelrod against Obama’s 2012 campaign manager Jim Messina who is consulting for the Tories. Labour, at the time , dismissed Messina as a press release hire and are tonight stressing that Axelrod is far more than that. The question now is , how actively involved will Axelrod be? The answer to that should be clearer once he has been to London next month.