If anyone doubted that British political parties are doing a poor job of both using the internet to drive their message and exciting voters, then just consider this from Tom Watson’s blog:
“Barackobama.com was the 11th most visited site for UK Internet users in February. In September last year it was 172nd. During the week of super Tuesday his website had more visits than any of the major UK political party websites. Obama was the most searched for political figure in the UK, receiving three times as many searches as Hilary Clinton. That’s reach.”
To be fair, there are some British politicians who understand the potential impact of the internet—notably, George Osborne. But the parties haven’t yet translated this into effective online strategies, although the Tories have definitely made more progress on this front than the other two major parties.