Gordon Brown’s interview in the Daily Telegraph sums up how Brown thinks he can appeal to small ‘c’ conservative voters. He talks, as he did on the Today Programme this morning, heavily about service; telling the Telegraph that, "The only purpose of being in politics is to serve your country. If you are not able to discharge that duty you should not be in that job." He is also trying to mend ties with the armed forces which he shamefully under funded as Chancellor. Later this year, he’ll be releasing a book on British military heroes.
Brown emphasises his socially conservative upbringing which resonates with some right of the centre voters. Asked about why he changed tack on super casinos, Brown says "I come from a background with a very strong family with a strong religious upbringing where I was taught to think about the importance of the work ethic and treating people fairly.”
On Europe, Brown has clearly decided that he won’t rule out a referendum until the end of the IGC when we can expect Brown to return and say that thanks to his tough negotiating there is no need for a referendum as he has protected all of Britain’s interests.