X

Create an account to continue reading.

Registered readers have access to our blogs and a limited number of magazine articles
For unlimited access to The Spectator, subscribe below

Registered readers have access to our blogs and a limited number of magazine articles

Sign in to continue

Already have an account?

What's my subscriber number?

Subscribe now from £1 a week

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
 
View subscription offers

Already a subscriber?

or

Subscribe now for unlimited access

ALL FROM JUST £1 A WEEK

View subscription offers

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Login

Don't have an account? Sign up
X

Subscription expired

Your subscription has expired. Please go to My Account to renew it or view subscription offers.

X

Forgot Password

Please check your email

If the email address you entered is associated with a web account on our system, you will receive an email from us with instructions for resetting your password.

If you don't receive this email, please check your junk mail folder.

X

It's time to subscribe.

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access – from just £1 a week

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
X

Sign up

What's my subscriber number? Already have an account?

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Your subscriber number is the 8 digit number printed above your name on the address sheet sent with your magazine each week.

Entering your subscriber number will enable full access to all magazine articles on the site.

If you cannot find your subscriber number then please contact us on customerhelp@subscriptions.spectator.co.uk or call 0330 333 0050.

You can create an account in the meantime and link your subscription at a later time. Simply visit the My Account page, enter your subscriber number in the relevant field and click 'submit changes'.

Coffee House

Sales of The Spectator in the first half of 2014

14 August 2014

1:51 PM

14 August 2014

1:51 PM

I’m delighted to announce another strong set of figures for The Spectator. It’s still a pretty tough market out there for magazines but today, we’re reporting a headline print ABC that’s actually up on last year: 62,684 in the first half of this year. Add digital subscriptions, which rose by 24 per cent, over the year, and our circulation has passed 70,000.

The website goes from strength to strength: over ​the ​last year, monthly pageviews have jumped by 59 per cent to 3.5 million year-on-year. The growth is bring driven my mobile platforms, with users up 114 per cent, and social media. Traffic from Facebook is up 120 per cent year-on-year; and it has now overtaken Twitter as our top referrer. Our website now has well over a million people a month, meaning that more people read Spectator articles now than any point in our 186-year history. Which is, in turn, driving sales.

[Alt-Text]


Where once people might have stood in a newsagent and flicked through the pages of a magazine before deciding to buy, today they use social media as a news source and click on articles that take their interest. They may come for one article, then discover a few more – and then discover that The Spectator is by some margin the funniest, most entertaining magazine and well worth subscribing to. In this way, Twitter and Facebook have become the new newsstand; social media now accounts for 44 per cent of our referrals.

And finally, I’m delighted to announce that The Spectator has launched on Flipboard, and I’d like to thank its superb team for working with us on this. All our magazine and digital content is now available via the Flipboard app. We are also launching a range of exclusive Flipboard magazine collections, curated with our readers in mind. Topics include the Middle East and the Battle for Scotland, and individual magazines can be accessed for free via the Flipboard app. Flipboard users are warmly invited to follow us by clicking here.

Our strategy to win readers at The Spectator is pretty simple: if we publish the most original writing in the English language, then people will subscribe. There have never been more ways to do so: on iPad, iPhone, Kindle, Android – and a magazine that you can read in the bath. To try us out for just £12 for three months’ full access click here.

Give something clever this Christmas – a year’s subscription to The Spectator for just £75. And we’ll give you a free bottle of champagne. Click here.


Show comments
Close