X

Create an account to continue reading.

Registered readers have access to our blogs and a limited number of magazine articles
For unlimited access to The Spectator, subscribe below

Registered readers have access to our blogs and a limited number of magazine articles

Sign in to continue

Already have an account?

What's my subscriber number?

Subscribe now from £1 a week

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
 
View subscription offers

Already a subscriber?

or

Subscribe now for unlimited access

ALL FROM JUST £1 A WEEK

View subscription offers

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Login

Don't have an account? Sign up
X

Subscription expired

Your subscription has expired. Please go to My Account to renew it or view subscription offers.

X

Forgot Password

Please check your email

If the email address you entered is associated with a web account on our system, you will receive an email from us with instructions for resetting your password.

If you don't receive this email, please check your junk mail folder.

X

It's time to subscribe.

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access – from just £1 a week

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
X

Sign up

What's my subscriber number? Already have an account?

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Your subscriber number is the 8 digit number printed above your name on the address sheet sent with your magazine each week. If you receive it, you’ll also find your subscriber number at the top of our weekly highlights email.

Entering your subscriber number will enable full access to all magazine articles on the site.

If you cannot find your subscriber number then please contact us on customerhelp@subscriptions.spectator.co.uk or call 0330 333 0050. If you’ve only just subscribed, you may not yet have been issued with a subscriber number. In this case you can use the temporary web ID number, included in your email order confirmation.

You can create an account in the meantime and link your subscription at a later time. Simply visit the My Account page, enter your subscriber number in the relevant field and click 'submit changes'.

If you have any difficulties creating an account or logging in please take a look at our FAQs page.

Coffee House

How can we build ‘Brand Britain’?

11 July 2014

4:19 PM

11 July 2014

4:19 PM

The Spectator, in association with BAE Systems, hosted a half-day forum entitled ‘Exporting for Growth’ on 27 June. The event was held to discuss what can be done to spread British products and services globally, and to try and promote ‘Brand Britain’. This week’s magazine contains a supplement on the same theme, with pieces from speakers at the event and others with an interest in the state of British exports.

In it, Martin Vander Weyer argued that we, as a nation, need to broaden our horizons if we want to remain a major player in the global economy:

‘There is a fizzing revival of entrepreneurialism in post-recession Britain, and an appetite to go out and sell goods and services that have the hallmark of Britishness which the rest of the world still admires. But the late 20th-century decline of British industry and salesmanship was also real, and the global competition is fierce.’

Vince Cable, Secretary of State for Business, Innovation and Skills, looked to the future of Britain’s exports:

‘In terms of policy direction, we are focusing on the big emerging markets… We all accept this is where the future lies… I am optimistic that in five or ten years’ time we will have a very different structure in Britain – a healthier and more balanced one.’

[Alt-Text]


Nigel Whitehead discussed the role of the UK’s workforce in global exportation:

‘The single most important factor in driving the UK’s export success is the skill base of our workforce. A sustained rise is achievable only if it’s underpinned by world-class productivity, powered by high levels of skill and outstanding managerial and leadership competencies.’

John Cridland, Director-General of the Confederation of British Industry emphasized the importance of the EU:

‘The EU remains fundamental to our economic future… If we’re going to successfully overhaul our trade mix, it’s crucial to ensure that the sectors where businesses have proven their international potential have the support they need to flourish.’

Ross Clark pointed to the complexities surrounding imports and exports:

‘Manufacturing is such a complex process, with specialist companies involved at every stage, that sorting out what is an export and what is an import has become an esoteric business… Like lower crime and better education, everyone wants more exports. But trying to achieve that requires ministers to learn not just when to offer assistance but when to keep their nose out of the market.’

Isabel Hardman spoke to former Secretary of State for Health, Stephen Dorrell about the NHS and how it can function as an export:

‘Dorrell warns that while the NHS has plenty it can sell abroad, it has a lot to learn from other countries too… He is more concerned with the need to improve the NHS at home, with an ambitious plan to change the entire attitude of the health service so that it focuses on the care that people need throughout their lives rather than the medicine and hospital treatment that they often need when that early care has failed.’

And Peter Bazalgette, chairman of the Arts Council of England, explores the way arts and culture are boosting Britain’s economy:

‘Since the credit crunch our government has had one priority only – economic growth. Now they’re discovering there’s this thing called the creative sector, growing twice as fast as the economy in general and increasing employment much faster than that.’

Give something clever this Christmas – a year’s subscription to The Spectator for just £75. And we’ll give you a free bottle of champagne. Click here.


Show comments
Close