X

Create an account to continue reading.

Registered readers have access to our blogs and a limited number of magazine articles
For unlimited access to The Spectator, subscribe below

Registered readers have access to our blogs and a limited number of magazine articles

Sign in to continue

Already have an account?

What's my subscriber number?

Subscribe now from £1 a week

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
 
View subscription offers

Already a subscriber?

or

Subscribe now for unlimited access

ALL FROM JUST £1 A WEEK

View subscription offers

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Login

Don't have an account? Sign up
X

Subscription expired

Your subscription has expired. Please go to My Account to renew it or view subscription offers.

X

Forgot Password

Please check your email

If the email address you entered is associated with a web account on our system, you will receive an email from us with instructions for resetting your password.

If you don't receive this email, please check your junk mail folder.

X

It's time to subscribe.

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access – from just £1 a week

You've read all your free Spectator magazine articles for this month.

Subscribe now for unlimited access

Online

Unlimited access to The Spectator including the full archive from 1828

Print

Weekly delivery of the magazine

App

Phone & tablet edition of the magazine

Spectator Club

Subscriber-only offers, events and discounts
X

Sign up

What's my subscriber number? Already have an account?

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating your account – To update your details click here to manage your account

Thank you for creating an account – Your subscriber number was not recognised though. To link your subscription visit the My Account page

Thank you for creating your account – To update your details click here to manage your account

X

Your subscriber number is the 8 digit number printed above your name on the address sheet sent with your magazine each week. If you receive it, you’ll also find your subscriber number at the top of our weekly highlights email.

Entering your subscriber number will enable full access to all magazine articles on the site.

If you cannot find your subscriber number then please contact us on customerhelp@subscriptions.spectator.co.uk or call 0330 333 0050. If you’ve only just subscribed, you may not yet have been issued with a subscriber number. In this case you can use the temporary web ID number, included in your email order confirmation.

You can create an account in the meantime and link your subscription at a later time. Simply visit the My Account page, enter your subscriber number in the relevant field and click 'submit changes'.

If you have any difficulties creating an account or logging in please take a look at our FAQs page.

Coffee House

Renewal offers a vision for a Tory workers’ budget

11 March 2014

11:47 AM

11 March 2014

11:47 AM

How can the Tory party broaden its appeal? Renewal, a group founded to do just that offered its answer at a packed Westminster pub yesterday evening. With just eight days to George Osborne’s 2014 budget, Robert Halfon MP and Renewal’s David Skelton offered their vision of a ‘workers’ budget for the Workers’ Party.’

Arguing that ‘what happened in Scotland [to the Conservative party] is slowly happening in the North’, Halfon outlined why he believes the Conservative Party needs to change its narrative, mission and structures to go beyond its traditional reach, particularly with working class and ethnic minority voters. Firstly, to address the Conservative party’s lack of a ‘moral mission’, a narrative should be crafted around the ‘aspiration’ theme — as opposed to the ‘safety net’ of Labour — to sell the party’s policies aimed at helping people get into work; and those who are already in work, improve their lives.

[Alt-Text]


Tied into this, Halfon also proposed changing the party’s logo to a ladder, with hands at the bottom, to signify aspiration with guidance. Renewal even believes there is a case for renaming the Conservative Party to ‘The Workers’ Party’ — so those who feel sympathetic to the party’s policies but not the brand, are no longer embarrassed to vote Conservative. If the Tories don’t change their name, Halfon warned ‘we’re going to be in serious trouble in so many parts of the country because our brand has become so tarnished.’ And to grow the party further, Halfon suggested lowering membership fees to £1 and offering a free fuel card as an incentive to join. He stressed that a party in 2014 needs to ‘offer more than just a letter and begging requests for money’.

Halfon was not the only MP present; Damian Green, Mark Prichard and Tim Loughton were listening intently to his proposals. Although Renewal has had successes with its campaign for a rise in minimum wage and fuel duty freeze, and Halfon acknowledged the party is moving in the right direction, it’s unlikely the Tory party will be looking to change its name or logo anytime soon. But all of the ideas proposed by Renewal target a very real problem — the Conservative party needs to adapt and find new voters somewhere, somehow. Few others are offering such a consistent vision for doing that.

Give something clever this Christmas – a year’s subscription to The Spectator for just £75. And we’ll give you a free bottle of champagne. Click here.


Show comments
Close