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Coffee House

The Tories bag Jim Messina

3 August 2013

11:19 AM

3 August 2013

11:19 AM

It’s a good time to be a Tory in Westminster at present. Labour is under pressure. The backbench dissenters have been quietened. Aides, hacks and spinners exude an air of confidence when you meet them in SW1’s watering holes. Even Boris Johnson reckons that David Cameron could yet pull it off in 2015.

Speaking of which, the party has captured the services of Jim Messina, a strategist who has worked with Barack Obama. He will whip CCHQ’s mercurial digital assets into shape and help to sell the government’s economic record.

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Aside from enjoying the benefit of Messina’s gifts, this is a PR coup for the ‘nasty party’. Observe the reaction of certain Labour figures:

 

Meanwhile, this morning’s papers are full of ‘Unite run the Labour Party’ stories after yesterday’s MEP selection. The Tories have got one of Team Obama; Labour has got Len McCluskey.

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